Transforming Complexity into Customer Delight
Transforming Complexity into Customer Delight
Transforming Complexity into Customer Delight
Design leader with 20+ years of experience turning complex ecosystems into intuitive, consumer-grade products users love and businesses trust.
Design leader with 20+ years of experience turning complex ecosystems into intuitive, consumer-grade products users love and businesses trust.
Design leader with 20+ years of experience turning complex ecosystems into intuitive, consumer-grade products users love and businesses trust.
20+
Years of
Experience
Award-Winning
Designer
8
0–1 Product
Launches
7
Conference
Talks
20+
Years of Experience
Award-Winning
Designer
8
0–1 Product Launches
7
Conference Talks
20+
Years of
Experience
Award-Winning
Designer
8
0–1 Product
Launches
7
Conference
Talks
My Superpowers
My Superpowers
My Superpowers
Product Strategy
Usability Expert
Accessibility
SYSTEMS THINKING
Operations
Design Evangelism
Product Strategy
Usability Expert
Accessibility
SYSTEMS THINKING
Operations
Design Evangelism
Product Strategy
Usability Expert
Accessibility
SYSTEMS THINKING
Operations
Design Evangelism
AUG 2021 – PRESENT
Procore
Sr. Manager, Product Design
Senior Product Design Manager leading design strategy across 7 divisions over the last 4 years. Driving PLG motions, product visions, operational excellence, and quality-driven initiatives. I partner with executive leadership to establish vision, gain business buy-in and funding, and drive execution of best-in-class, consumer-grade experiences.
AUG 2021 – PRESENT
Procore
Sr. Manager, Product Design
Senior Product Design Manager leading design strategy across 7 divisions over the last 4 years. Driving PLG motions, product visions, operational excellence, and quality-driven initiatives. I partner with executive leadership to establish vision, gain business buy-in and funding, and drive execution of best-in-class, consumer-grade experiences.
AUG 2021 – PRESENT
Procore
Sr. Manager, Product Design
Senior Product Design Manager leading design strategy across 7 divisions over the last 4 years. Driving PLG motions, product visions, operational excellence, and quality-driven initiatives. I partner with executive leadership to establish vision, gain business buy-in and funding, and drive execution of best-in-class, consumer-grade experiences.
AUG 2012 – AUG 2021
Cerner
Head of Design Quality & Excellence
Grew from an IC to Design leader, ultimately serving as Head of Cerner’s UX Center of Excellence. Partnered with product and engineering leadership to transform fragmented healthcare systems into cohesive, consumer-grade experiences that balanced usability, compliance, and enterprise scale for B2B and B2C products.
AUG 2012 – AUG 2021
Cerner
Head of Design Quality & Excellence
Grew from an IC to Design leader, ultimately serving as Head of Cerner’s UX Center of Excellence. Partnered with product and engineering leadership to transform fragmented healthcare systems into cohesive, consumer-grade experiences that balanced usability, compliance, and enterprise scale for B2B and B2C products.
AUG 2012 – AUG 2021
Cerner
Head of Design Quality & Excellence
Grew from an IC to Design leader, ultimately serving as Head of Cerner’s UX Center of Excellence. Partnered with product and engineering leadership to transform fragmented healthcare systems into cohesive, consumer-grade experiences that balanced usability, compliance, and enterprise scale for B2B and B2C products.
How I Lead
How I Lead
Drive Clarity & Alignment
I turn complexity into clarity.
Whether it’s connecting product strategy to business goals or unifying teams across disciplines, I create shared understanding and alignment that allows design, product, and engineering to move forward with confidence.
Drive Clarity & Alignment
I turn complexity into clarity.
Whether it’s connecting product strategy to business goals or unifying teams across disciplines, I create shared understanding and alignment that allows design, product, and engineering to move forward with confidence.
Build a Culture of Empowerment & Growth
I build happy, healthy, high-performing teams.
My focus is on creating an environment of trust, autonomy, and continuous learning, where designers feel supported, empowered, and inspired to do their best work.
Build a Culture of Empowerment & Growth
I build happy, healthy, high-performing teams.
My focus is on creating an environment of trust, autonomy, and continuous learning, where designers feel supported, empowered, and inspired to do their best work.
Create Systems that Scale
I optimize for impact.
By establishing scalable frameworks, clear processes, and measurable success criteria, I remove friction and help teams spend more time designing and less time navigating complexity.
Create Systems that Scale
I optimize for impact.
By establishing scalable frameworks, clear processes, and measurable success criteria, I remove friction and help teams spend more time designing and less time navigating complexity.
Balance Vision & Progress
I balance vision with execution.
I believe innovation happens when ambition meets focus, so I set a clear north star while ensuring teams make meaningful progress every day toward delivering value for the business and its customers.
Balance Vision & Progress
I balance vision with execution.
I believe innovation happens when ambition meets focus, so I set a clear north star while ensuring teams make meaningful progress every day toward delivering value for the business and its customers.
Team Impact
Team Impact
80–100%
80–100%
80–100%
Team
Engagement
90%
90%
Retention
Rate
0–1 Product Launches
0–1 Product Launches
20%
20%
Promotion
Rate
Conference Talks
Conference Talks
What Others Say
What Others Say
"I think Amber is a phenomenal person to work with, whose main goal is to empower the designers she manages."
— Direct Report
“Amber’s passion for design is matched by her deep expertise—she seamlessly draws on design principles and research to support her ideas and strengthen her work.”
“Amber’s passion for design is matched by her deep expertise—she seamlessly draws on design principles and research to support her ideas and strengthen her work.”
— Stakeholder
"Amber made good, thoughtful decisions that kept the team unblocked and moving forward, when it would be pretty easy to think that we would have spun our wheels if left to our own devices."
"Amber made good, thoughtful decisions that kept the team unblocked and moving forward, when it would be pretty easy to think that we would have spun our wheels if left to our own devices."
— Direct Report
Case Study Highlights
Portfolio
Highlights
Designing for Growth
Transforming Procore’s Mobile Experience into a PLG Engine and Market Differentiator.
Product Strategy
Leadership
Design Systems
AI
Enterprise
B2B Saas
Omnichannel Experience
Operations
View Case Study
Next Generation of Innovation
Unified Procore’s ecosystem to boost efficiency and speed AI innovation.
Operations
Enterprise
Leadership
Product Strategy
B2B Saas
Omnichannel Experience
Design Systems
Product Strategy
View Case Study
Awards
Fireworks Over America
Website Redesign
2011
Fireworks Over America
Website Redesign
2011
Cerner CareAware Connect Suite
2014
Cerner CareAware Connect Suite
2014
© 2025 Amber Wilks
All rights reserved.
Portfolio Case Studies
CareAware Connect Product Strategy
© 2025 Amber Wilks
All rights reserved.
Portfolio Case Studies
CareAware Connect Product Strategy
© 2025 Amber Wilks
All rights reserved.
Portfolio Case Studies
CareAware Connect Product Strategy