About

Vision & Product Strategy

Vision & Product Strategy

I create north star visions that balance bold, future-focused innovation with practical execution. Over my career, I’ve launched 8 successful 0–1 products, unified fragmented ecosystems, and driven adoption and retention by aligning user needs with business goals. My approach ensures every design decision not only delights users but also fuels measurable business growth.

Highlights & Outcomes:

8 successful 0–1 product launches

SUS improvements up to +296% (25 → 99)

241% DAU growth on Procore Mobile

98% MAU growth on Procore Mobile

Leadership & Culture

Elements & Modules

Plan tasks, set priorities, and track progress with ease to ensure projects stay on track and deadlines are met with minimal effort.

Systems & Innovation

Vision & Product Strategy

Vision & Product Strategy

I create north star visions that balance bold, future-focused innovation with practical execution. Over my career, I’ve launched 8 successful 0–1 products, unified fragmented ecosystems, and driven adoption and retention by aligning user needs with business goals. My approach ensures every design decision not only delights users but also fuels measurable business growth.

Highlights & Outcomes:

8 successful 0–1 product launches

SUS improvements up to +296% (25 → 99)

241% DAU growth on Procore Mobile

98% MAU growth on Procore Mobile

Leadership & Culture

Elements & Modules

Plan tasks, set priorities, and track progress with ease to ensure projects stay on track and deadlines are met with minimal effort.

Systems & Innovation

Work History

AUG 2021 – PRESENT

Procore

Sr. Manager, Product Design

Senior Product Design Manager leading 7 divisions over the last 4 year. Driving vision, operational excellence, and quality-driven initiatives. I partner with director and executive leadership to establish vision, gain business buy-in and funding, and drive execution of best-in-class, consumer-grade experiences.

Procore Highlights:

Led redesigns and launched multiple 0–1 products, improving product usability (SUS score increases up to 52.7%) and driving a 241% increase in DAU and 98% growth in MAU on Procore’s mobile platform since 2021.

Built and scaled global design teams with top-quartile engagement scores (80–84%), improved one team’s score from 69% to 78% in 6 months, and sustained a 90% retention rate and 20% promotion rate across 20 direct reports.

Unified web and mobile design systems and scaled process improvements, increasing team throughput by 400%, reducing mock-up time by 90%, and driving more consistent, efficient product delivery across platforms.

Procore Roles:

Quality, Safety, & Media Divisions   |   November 2024–Present

Design Systems Division (Web + Mobile)   |   October 2023–November 2024

Mobile & Collaboration Divisions   |   August 2021–October 2023

AUG 2012 – AUG 2021

Cerner
(Oracle health)

Head of Design Quality & Excellence

Held multiple leadership roles across UX strategy, systems design, and design quality, ultimately serving as Head of Cerner’s UX Center of Excellence. Partnered with product and engineering leadership to transform fragmented healthcare systems into cohesive, consumer-grade experiences that balanced usability, compliance, and enterprise scale.

Cerner Highlights:

Created Cerner’s enterprise-wide design system, unifying 300+ SKUs across 7 legacy frameworks — later adopted as the foundation of Oracle’s Redwood Design System.

Led a 100+ designer org in a product-wide visual redesign that increased situational awareness by 5% and improved product attractiveness by 67%.

Led redesigns and launched multiple 0–1 products. Redesigned the CareAware Connect suite, boosting its SUS score by 296% (25 to 99), reducing time-on-task by 35%, and error rates by 172%.

Co-led compliance alignment and governance strategy, rewriting the UCD process to meet CE Marking and IEC standards while enabling long-term design system sustainability.

Cerner Roles:

Head of User Experience Center of Excellence, Design Quality   |   June 2020–August 2021

Manager, Senior User Experience Strategist   |   July 2017–June 2020

Lead User Experience Designer   |   Feb 2015–July 2017

Senior Interaction Designer   |   Aug 2012–Feb 2015

May 2011–Aug 2012

EBI-Mapworks
(Macmillian Publishing, New Ventures)

User Experience Designer, UI Developer

I led design across a suite of web-based administrative reporting tools, native iOS applications, and the company’s public-facing website. Beyond defining the user experience and visual design, I also served as the front-end development resource, taking projects from concept through to coded delivery. This dual role gave me end-to-end ownership, from shaping the vision to ensuring high-quality execution in production.

Sep 2008–May 2011

The Alchemedia Project

User Experience Designer, UI Developer

On a small, fast-moving team, I wore many hats, serving as a graphic designer, UX designer, and front-end developer, often simultaneously. I also managed all client-facing HTML communications, ensuring designs were technically feasible, messages were optimized to avoid spam filters, and content was created to meet accessibility standards. This combination of roles allowed me to shape both the creative direction and technical execution of client projects end-to-end.

Aug 2007–Dec 2008

missouri state university

Per Course Instructor

I taught a special topics course in the College of Media, Journalism, and Film, focused on design fundamentals and Adobe Creative Suite applications. The curriculum introduced journalism majors to the principles of layout and visual communication, equipping them with practical design skills for publication and storytelling.

Oct 2006–Sep 2008

Schilling/Sellmeyer & Assoc.

Art Director

I led projects from concept to design and production, overseeing the creative execution of a wide range of deliverables, including package design, newsletters, marketing materials, annual reports, technical manuals, and websites. In this role, I balanced strategic direction with hands-on design to deliver cohesive, high-quality work for diverse client needs.

Sep 2004–Oct 2006

Springfield
News-Leader

Graphic Designer

While completing my BA in Graphic Design, I worked at a local newspaper, where I focused on information graphics for both daily and non-daily publications. I also contributed to branding and redesign efforts for several local magazines, designed layouts for front-page and feature content, and created interactive Flash graphics for the paper’s online presence. This role provided me with hands-on experience in publication design and storytelling across both print and digital platforms.

Public Speaking

How to Hack a Human

  Procore Design Week   |   2022

 

Ethical AI in Healthcare Workshop

  Presented by Center for Practical Bioethics & Cerner   |   2019​​​​​​​


One Cerner Style: The Unification of Cerner's Solution Experiences

  Cerner DevCon KC  |   2018

  Cerner DevCon India  |   2018


Accessibility & Usability: The Equality of Experience 

  Midwest UX   |   2016

  Cerner DevCon KC   |   2016


Navigating the Death Star: The Impact of Security on Usability

  Cerner DevCon KC   |   2015  


Crafting Psychedelic Cross-Platform Experiences

  Cerner DevCon KC   |   2014

Awards & Certifications

Cross-Platform Experience Finalist

Cerner CareAware Connect Suite

2014

W3 Bronze Award

Fireworks Over America Website

2011

Certified Product Owner

Certified Product Owner

Scrum Alliance

2020

Design Leadership at Scale
(Director)

Design Leadership
at Scale (Director)

Design Leadership at Scale
(Director)

2024 Maven

Education

Bachelor of Arts in Graphic Design

Graduated Spring 2006
Cum Laude | Cumulative GPA: 3.87

Associate of Arts

Graduated Spring 2002
Summa Cum Laude | GPA: 4.0

Public Speaker

Conference Speaker &
Workshop Facilitator

Team Champion

Mentor, motivator & builder of high-performing teams

ADPList Mentor

Force Multiplier

Multiplying outcomes through clarity, coaching & collaboration