Vision & Strategy: Defined and drove the strategy for Media across Procore’s mobile apps, positioning it as the “eye of the field” and a core driver of product-led growth. Image-to-Item Innovation: Led the strategy and execution of the Image-to-Item feature, enabling users to create RFIs, Observations, and Daily Logs directly from rich media — later expanded with AI to automate field completion. Draft State Vision: Championed and drove the vision for a draft state workflow, allowing field teams to start documentation on site and safely complete it in the office, balancing speed with accuracy. Camera & IA Redesign: Directed the overhaul of the camera experience and information architecture, blending consumer-grade ease with construction-specific needs like larger touch targets, higher contrast for sunlight, and streamlined workflows. Leadership & Team Enablement: Guided the design team through multiple redesign efforts, ensuring alignment to strategy while empowering them to deliver high-quality solutions that met both user needs and business objectives.